职责描述

1. 负责自建站Shopify账号日常运营，熟悉Shopify建站流程，能独立完成网站建设，店铺管理及维护，上传与优化产品listing，提高网站的PV与UV， 制定营销计划。
2. 持续优化网站前端，参与协助Shopify插件的优化和管理
3. 根据公司总业务目标，制定运营指标以及业绩完成计划，推动并确保各项运营指标的达成
4. 根据公司战略负责网站营销方案的策划和实施
5. 配合CRM 利用 klavioy进行EDM营销，降低网站的弃购率，提高网站的转化率
负责产品网站推广、发布、信息更新，收集并分析市场信息，掌握市场动向，评估分析和维护产品关键词, 协助市场和增长工作
6. 活动策划：负责店铺日常促销活动、官方活动，定期策划店铺活动，提升店铺名气，聚集流量和人气
7. 产品规划：进行店铺产品运营，优化产品线和库存管理，配合完成搜索流量优化；对时尚和女装有一定的见解，擅长分析市场和竞品，提炼产品卖点，结合用户痛点
8. 数据分析：根据店铺销售数据、客单价、访客数据、竞品竞店的数据进行综合分析，优化运营方案；
9. 负责收集竞争对手的运营数据，并及时总结分析，得出结论、建议
10. 负责协调线上线下产品调配

任职要求

1. 1年以上独立站shopify运营推广经验优先，熟悉外贸B2C网站的运营和盈利模式，具有运营平台战略规划、网站宣传推广、活动策划及日常运营管理等方面的专长优先。
2. 有做过时尚品类，具有一定审美能力，尤其了解电商行业
3. 熟练操作常用的网页制作软件和网络搜索工具，了解网站开发、运行及维护的相关知识；
4. 具有良好的责任心、学习能力和沟通能力，具有敏锐的数据分析能力，品牌包装推广能力，独立站活动创意策划能力。
5. 了解SEO优化，擅长使用klaviyo制作邮件者优先考虑

We are looking for a passionate young talent to join our MD Ecommerce team. As Head of E-commerce Operations, you will take care of E-commerce daily operations and E-Merchandising for FANGYAN.

Your daily responsibilities include:

- Own shopify and lead E-Merchandising - Setting up of the store from a product point of view;selection of items to launch in commercial activities;collaboration with teams in order to define layouts and visual materials to support sales;Validation and updating on product information process.

- E-commerce operation:Execution on banner/copy/CTA update and link/assets update;Supporting on store daily and weekly tasks from product perspective;Order fulfillment to support one-stock new normal;Commercial calendar execution and planning support;Logistics material planning and ordering;Coordination with stores on product transferring.

- Digital content and assets planning:Digital Visual Assets plan communication with HQ;Coordination with local marketing team on assets and product selection for events and campaigns;

- Reporting and other tasks assigned by management


Qualifications

- 2 years of E-commerce and performance marketing related experience
- Relevant knowledge and experience of e-commerce and digital media
- Ability to build, lead and deliver results with a clear sense of urgency
- Good project and time management skill; Strong analytical skill
- Ability to assess, hire and deploy the right internal and external resources to achieve the objectives
- Must have outstanding communication skills with emphasis on cross functional work environment.
- Proactively self-driven, good English in oral and written